Once entrepreneurs, advertisers, and business-minded individuals realized they could harness the power of social media to generate more sales and connect with their target market in a more meaningful way, social media became a credible business platform. Several industries utilize social media to market their goods and services, and that includes the luxury real estate industry.
Real estate marketing on social media is a great way for agents to reach potential clients as well as provide proof of their successful transactions. Real estate social media is a known niche on most social media platforms, making it easier for real estate professionals to reach their target audience and find prospective clients.
Businesses have long shifted to include online platforms in their sales and marketing strategies. As a real estate professional, you can establish an edge over your peers when you become proficient in using social media for your business.
Social media is a very visual medium, as is luxury real estate. When clients want to buy a luxury house and lot for sale, they want to see it in photos and in person. Because you can easily add photos and even videos to your real estate business social media page, you make it easier for clients to see whether the property for sale is right for them.
Sharing of social media posts is also a useful feature you can make the most of. Interesting content will lead more people to your professional social media page, allowing more people to see the work that you do, the properties you handle, and the many dream luxury homes you have procured for your clients.
Social media real estate pages also establish your credentials as a reliable professional who is knowledgeable about your specific real estate niche and target market. When you have an established brand as real estate agents, it will be easier for you to reach your targets.
There are several social media platforms available today, but they have different strengths, features, and user bases. Understanding these differences will be key in using real estate social media to your advantage. Utilizing different social media strategies for different platforms ensures you make the most out of each site’s features to bolster your real estate businesses online.
This short list will give you the best platforms for real estate agents and how to maximize them to get ahead in the real estate market.
Facebook tops the list of the best social media real estate agents can use for their real estate business. Facebook has a large pool of users and potential clients at your fingertips. Creating and managing a business account on Facebook is easy, and this type of profile has additional tools agents can use to establish their listings on the real estate market through effective social media marketing.
Creating targeted ads is easily doable on Facebook. And due to the platform’s significant amount of user data, Facebook ads will surely reach your target clientele which lightens your load on social media marketing. When you run ad campaigns on Facebook, you are sure to grow your social media presence as real estate companies.
You can also use Facebook to establish an online community and generate organic leads and more meaningful relationships with clients. A Facebook page or group can be a great way to do this. Here you can make the most of human connection by sharing the success stories of previous home buyers, highlight local businesses that can help people with their construction and interior design needs, or inform your following of upcoming schedule for open houses.
Sharing of posts on Facebook is also a feature you should take advantage of. Create posts that highlight the properties you have, or even use it to share testimonials from satisfied clients. When people see what you offer, they are more likely to share or comment and thus widen your reach. Past clients can also share their positive experiences on their own social media accounts, which can generate leads for you from their circle of influence.
As a real estate agent, you should use LinkedIn to establish your professional experience. On this social media platform, it is best to curate your profile to showcase your expertise and leadership qualities.
LinkedIn is also a great tool to connect with real estate investors and commercial clients. This may not be the best platform to reach residential clients, but LinkedIn is the best online platform to develop a professional network.
Use LinkedIn to find other real estate professionals like mortgage brokers, local businesses, home inspectors, or moving companies. These professionals will not be your competition, rather you will be able to collaborate with them and establish a good working relationship. You can establish a mutual referral relationship with these professionals, generating leads for both of your businesses.
Instagram is another valuable social media platform for any real estate agent looking to generate more leads and sales. Primarily a photo-sharing platform, your real estate social media marketing strategy for Instagram should focus on high quality property photos. As a highly visual platform, users of the app gravitate towards photos that are shot well.
For your real estate business, this means getting well lit photos of your properties. Make sure you get good angles of the home or lot location. Be mindful of the best sizes for the photos you upload to your business Instagram page to make sure none of the details in the photo get cropped off in your social media posts.
Short form video format in the form of Reels are also gaining in popularity on Instagram. With these vertically-filmed videos, you can make a mark on the real estate social media niche. Use Reels to share short snippets of an open house tour or share the highlights of the properties you handle.
Also make full use of real estate hashtags in all of your social media posts to make sure your social media efforts reach the target audience and potential customers.
If video content is a huge part of your social media strategy, then Youtube is a platform you should use. You can create videos featuring the different properties you have available. Most people on YouTube enjoy watching house tours, and you can maximize this by creating videos that allow viewers to virtually walk through the home with you.
Create engaging content by describing the best features of the house you are touring. As a real estate agent, it is up to you to highlight the qualities of the property to entice home buyers into becoming future clients and working with you.
Not many real estate businesses use YouTube, so you can easily reach potential buyers through your valuable content. Real estate social media is all about creating a unique brand and showcasing how your real estate business is the one that potential customers should work with.
Real estate social media is also making its way to TikTok. While this platform began as a way for people to share fun video content, the way people use the app has evolved.
To elevate your social media marketing for your real estate business, you can post educational content related to real estate. Because most users on TikTok are on the younger side of the age range, they may be curious about market trends, real estate buying process, or any other valuable information when it comes to buying or selling a home.
When you create professional content and establish yourself as an expert in your field of real estate, you can use social platforms like TikTok to share real estate knowledge, real estate tips and free resources with new clients and anyone who is looking to buy properties online.
For your social strategy on TikTok, create content that center on answering common questions about real estate. Invite potential customers to comment their questions and answer them in a quick video. And don’t forget the appropriate real estate hashtags!
While there are different social media platforms that a real estate business can benefit from, social media marketing on Facebook as consistently brought in more leads and sales compared to other platforms. Previous buyers will often share their positive real estate transactions with their local community through Facebook posts. Realtors Facebook following can grow through these genuine positive feedback that is so easily shared on a Facebook page.
Armed with this new knowledge, you can now revamp your social media marketing strategy and create real estate social media posts that will help move your business to the next level. You don’t have to create social media channels on all of these platforms, simply choose one or two that works best for you.
Improve your real estate business strategy with Brittany! Find out the best tips to thrive as a real estate agent by browsing our website and e-sellers corner.
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