4 Tips to Smoothly Shift from Traditional to Digital Real Estate Practices

In a fast-paced industry like the real estate market, change is inevitable. Changing a different way of doing real estate work may be a bit too complex or overwhelming, but with a few tips and tricks on how to smoothly transition to the digital marketing, you will surely get to reach a wider target market and have greater real estate investments.

But before anything else, we need to define traditional marketing and digital marketing, how it affects the marketing industry, and what can real estate agents do to get real estate transition solutions or marketing techniques.

What is Traditional Marketing?

Traditional marketing involves methods that involve traditional channels, such as billboards and printed media. This is the type of marketing method that has been used for decades before the internet came into play.

The common traditional marketing methods include:

• Direct postcards, coupons, and fliers
• Radio and TV Commercials
• Billboards
• Magazine and newspaper ads
• Telephone calls and text notifications
• Direct Mail

What is Digital Marketing?

Digital marketing is the cost-effective use of digital channels for marketing communication. This includes online advertising, search engine marketing, social media marketing, and video streaming services like Youtube videos.

Some of the digital marketing methods commonly used are:

• Websites
• Email Marketing
• Content Marketing
• Posts on Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization (SEO)
• Clickable Ads

These methods are popular today because most people are on their mobile devices. DataReportal reports show that there are 4.95 billion internet users in the world and 4.62 billion active social media users. That’s why online marketing through social media ads are helpful.

Forms of Digital Marketing

Here are the following forms of digital marketing that you should know about:

Social Media Marketing – Social media advertising has gained significant popularity among young people, with numerous businesses and startups promoting their products and services through various types of content such as posts, videos, and stories across multiple social media platforms.

Email Marketing – Email marketing involves sending electronic messages to a specific target audience and is a prevalent form of digital marketing.

Content Marketing – This marketing strategy utilizes storytelling techniques to effectively advertise products or services to users.

PPC or Pay-per-Click – It refers to paid advertisements that have a limited duration of visibility. Once the payment stops, the ads disappear.

Mobile Marketing – Mobile marketing entails delivering targeted advertisements on smartphones, laptops, and tablets.

SEO or Search Engine Optimization – It is a widely used digital marketing approach focused on achieving higher rankings for a business when searched on the web. However, it also requires customer support to attain prominent positions.

Affiliate Marketing – Affiliate marketing involves leveraging the influence of well-known individuals such as influencers or celebrities to advertise products or services, aiming to enhance brand reputation.

What’s the Difference Between Traditional and Digital Marketing?

The key difference between digital and traditional marketing is the way audiences come across marketing messages. Traditional marketing relies on traditional media like magazines and newspapers, while digital marketing utilizes digital platforms such as social media and websites.

Traditional marketing efforts still shouldn’t be put to waste as these are still being used in advertising investment property and by investment property owners, like a large company with more resources.

Pros and Cons of Digital Marketing

While digital marketing flourishes as it adapts with the advanced technology, there are areas where traditional marketing thrives more than online marketing. There’s only one way to find out the benefits and the disadvantages of digital marketing.

Here are the digital marketing pros:

• Instantly trackable data and audience engagement are achievable. The moment someone clicks a link to your website (e.g., google ads), reads an email, or becomes a follower on social media, you gain immediate access to this information. This data provides valuable insights, such as the most effective content for a specific audience, the optimal mediums to use, and even the best time of day to maximize engagement.
• Digital marketing strategies offer significant cost savings. Sending out an email campaign, for example, can be much more economical compared to printing individual postcards and paying for postage on each one.
• Digital marketing also excels in reaching global or dispersed audiences due to its expansive nature. Its broad scope enables effective engagement with diverse audiences across different locations.

On the other hand, here are the digital marketing cons:

• Certain internet users utilize ad blockers, rendering them immune to pop-ups or banner ads. Additionally, ads can be bypassed or eliminated if users opt for premium services (such as Spotify, Hulu, or Twitch) that offer such capabilities.
• The ever-evolving landscape of technology and trends necessitates the ongoing evaluation and reevaluation of digital marketing tactics to ensure their effectiveness. What may be effective today could become obsolete tomorrow. However, establishing a solid understanding of the fundamentals of digital marketing can help counter this challenge.

Tips to Shift from Traditional Marketing to Digital Marketing

The shift from traditional advertisements to digital creates more impact on reaching the local audience and having more prospective clients, especially when it comes to finding the right real estate investment trusts. Read more to become a more effective digital marketer in a real estate corporation:

Recognize the Past, Have Faith in the Future

The long-established marketing strategy in real estate like giving away flyers in public and posting advertisements shouldn’t be forgotten. They serve as a foundation as you move forward and learn new things in the digital marketing world. Acknowledge these traditional marketing strategies as marketing won’t evolve if it weren’t for these traditional advertising techniques.

The next step is to accept and have faith as to what the future holds in terms of advertising or marketing real estate properties. The property market, similar to any field of work, is moving forward with advanced technologies and improved services. That’s why adapting to changes is crucial and essential to your career.

Trust the Digitalization of Real Estate

The integration of the real estate industry into digitalization is inevitable. Changes like these are beneficial to each stakeholder as real estate digitalization makes processes with developers easier and communication with property buyers faster.

Digital real estate marketing also opens various opportunities for property sellers. For instance, Property Technology (PropTech) helps you become more productive and generate more leads.

Learn New Knowledge

Everything always starts from somewhere. It’s normal to adjust to changes, especially when trying new real estate strategies. It’s also normal to get a bit overwhelmed at first, but you will bounce back stronger. Try to use different digital marketing channels so you know the various techniques in transitioning from traditional marketing methods to modern ones.

Create More Connections with Property Developers

Real estate companies, such as Brittany Corporation, continue to create new tools to connect real estate professionals to both property seekers and developers. According to Evelyn Samaniego, Most Leads Generated for Broker Awardee said that real estate companies should continue the online trend in the property market. This way, more developers will cater to the real estate professionals’ needs.

New Technologies Get Newer Homes with Brittany Corporation

Transitioning from traditional to digital marketing practices is a crucial step for real estate professionals seeking to thrive in today’s dynamic landscape. By embracing new technologies and digital strategies, you can expand your reach, enhance client interactions, and unlock opportunities for newer, more luxurious homes.

At Brittany Corporation, we understand the importance of staying ahead in the digital era. With our exquisite locations across the Philippines, we offer a selection of luxury homes that redefine upscale living. From scenic beachfront properties to prestigious urban developments, our portfolio is designed to elevate your lifestyle.

Embark on a digital journey with Brittany Corporation and experience the pinnacle of luxury living. Contact us today to discover how our innovative marketing strategies and exceptional properties can make your dream home a reality. Embrace the future of real estate and let us guide you towards a life of unparalleled luxury.

Follow our Youtube, LinkedIn, and our website for more details about our Brittany Homes.

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