Real Estate Marketing Strategies for the Digital Age

Real estate digital marketing is steadily growing in popularity in the Philippines. As more young people think about investing in a new home, they usually go online to find the best properties that suit their wants and needs. And digital marketing can also be beneficial to your career as a thriving real estate agent because having a wide reach online can help you find more clients and leads. If you have been thinking of practicing the best digital marketing for real estate, then this article offers you a helpful guide.

Does digital marketing work for real estate?

Digital marketing works for real estate because more people would want to view properties online first before committing to an in-person viewing. It is more time and cost-efficient for them this way. Your clients will always want to go the more convenient route, so having robust digital marketing for your real estate business is a great way to attract potential clients.

Digital marketing will also help you reach your target audience better and faster. By creating a user-friendly website or informative social media pages for your business, you make it easier for clients to find you and your listings.

Do real estate agents need digital marketing?

In today’s increasingly digital world, digital marketing can help you stand out in the real estate market. When you have a robust online presence, it makes it easier for potential clients to trust you as well as the services and properties you offer. Digital marketing can also help you position yourself as an expert in your field or in specific locations. People search for everything online first, and that goes the same way when they are looking for reliable real estate agents. The best strategies for digital marketing can help ensure that your business is the first thing that clients see when they search online. A good online presence will mean you will not miss out on the vast number of potential clients.

6 Strategies in Digital Marketing for Real Estate Agents

Maximize the Use of Social Media

People from the Philippines have been one of the top users of social media platforms. So it makes sense to promote yourself and your real estate work on the biggest social media sites like Facebook, LinkedIn, Instagram, and Twitter.

But first, you have to make a separate social media account for your business or profession. Creating a social media account for your business ensures that everything you post will circle back to your professional services and real estate business rather than lead potential clients to photos of your intimate family celebrations.

Build a solid following through a social media marketing campaign by posting consistently. This will take a bit of work, as you need to ensure consistency in your content when it comes to branding, messaging, and the quality of your content. Your posts should be informative, useful, easy to understand, and have great imagery to make people more likely to read and share your posts online. Make sure you respond to comments or messages in a timely manner too.

Make sure that in every post you share on your professional social media page, you relate it back to your business and your professional experiences. This way, more clients will be inclined to reach out to you and work with you as they find a new home for sale.

Include your real estate business contact information in every post so clients can reach out to you even outside of social media.

Create Free Content

Providing free, downloadable content on your website or social media page can be a great way to connect with new clients. Often, they are scouring the internet for the latest real estate news or recent trends for luxury house and lots. You can create guides on the different design aesthetics or printable packing lists for people who are moving into or out of their homes. By providing free and useful content, potential clients will see you as an expert real estate agent who is knowledgeable and reliable.

Giving free content can also be a way for new clients to get to know you better and build trust even before they reach out to you when they choose to buy a luxury home.

But you can still get something in return, even if you provide a lot of free content in your digital marketing plan. Consider exchanging this free content for their email address. That way, you can add them to your email lists. Having email subscribers means you can send more people detailed information and more useful insights directly into their inboxes. This can help you generate leads and potentially convert subscribers into homebuyers.

Make Your Website Mobile-Ready

While traditional websites are often viewed on a desktop computer, more and more people prefer to use their mobile devices and tablets when looking for a luxury house and lot for sale online. So to keep people satisfied while browsing your website, make sure to develop mobile phone and tablet-friendly versions of your professional website.

Make sure that your website loads up instantly and contains all the necessary information. Formatting is also very important, as the screens are different for mobile devices versus desktops. Maintain a user-friendly interface on your website on all digital platforms so your clients are more likely to keep browsing your website and your listings.

By having a mobile-ready and a user friendly website, you make buying a house easier for your clients. When everything they need to know is on their phones, they are more likely to use your website and procure your real estate services for their home-buying journey.

Find Your Niche and Establish Your Brand

There are many real estate agents saturating the market. But to make sure you stand out, you have to find your niche and establish your brand. Focus on a specific type of property, like luxury real estate. Become an expert in luxury residential properties and eventually become a trusted professional in this niche.

Once you find your niche, ensure that your brand reflects this across all your digital marketing platforms and especially when you meet with your clients. Make sure you represent yourself and your brand in a way that encapsulates the type of real estate you handle and the kind of agent you are.

Creating content that reflects your niche and your personal brand as a real estate agent is a surefire way to stand out through your digital marketing. It allows potential clients to see if working with you would be the right fit for them, and it can help your audience connect with you more easily.

Work with Professional Photographers

Digital marketing for real estate agents is a highly visual medium. When people look for real estate agents or luxury properties for sale online, they prefer to see images that will help them narrow down their choices.

By providing high-quality and well-shot photos of your listings, you draw in more people and keep potential clients interested. Working with a professional photographer, especially one who is experienced in real estate photography will allow you to properly highlight the best features of the house and lot for sale you are offering. These photographers will know what angles will work best in showcasing the beauty of a home.

Another way you can utilize digital marketing for real estate agents is to create a virtual tour of your listings. Virtual tours help home buyers visualize living in the luxury homes you have listed. This can even lead to clients contacting you for an in-person tour of the homes that they want to view.

Get Client Testimonials

With digital marketing for real estate agents, good reviews can make a huge difference. Most home buyers looking you up online will want to read your client testimonials before they would commit to working with you. Buying a new luxury home is a huge commitment, and home buyers want to work with a reliable real estate agent for this life milestone.

Ask your former clients to provide a testimonial or a review of their positive experience working with you. Take their comments and add them to content shareable via various online platforms and highlight on your website.

When potential clients know that you have had several positive working relationships, they will be more likely to reach out and work with you as they find their dream homes.

Final Thoughts

As a real estate agent, you can be the person who can make a family’s dream luxury home a reality. Grow your career by implementing solid strategies to maximize digital marketing for your real estate business. Your online presence and reach will help you connect with more clients and families who wish to invest in luxury homes. Stay ahead of your peers in the real estate industry by using the latest technological and marketing innovations to your advantage.