Real Estate Digital Tools Agents Need

Many real estate agents, whether they are new or more established in their professional careers, recognize the importance of digitalization when it comes to doing business. Nowadays, potential home buyers often look online first before agreeing to meet with an agent or go on a house tour in person.

Conducting your real estate business through digital means makes it more accessible for your clients, and marks you as a professional who knows how to keep up with the latest market standards. Real estate marketing can be done in a more efficient and creative way online.

When you are a new real estate agent, bringing your business online will help you get started on the right track. Digitalization does have its perks, but you can also use more tools to help you maximize your online efforts. To help you out, this article will tell you everything you need to know about the best real estate digital tools you should be using.

Top Digital Tools for Real Estate Agents

Real Estate Digital Tools #1: CRM Tools

As a real estate professional, you may be wondering what is CRM for real estate agents? CRM means Customer Relationship Management, and it is a system that will help you manage communication lines between all of your clients, leads, and team members.

Because real estate is a communication and client-relationship-heavy industry, it is a good business practice that you maintain efficient communication with your clients. A CRM system will help you do that through an all in one solution.

CRM tools made specifically for real estate can help you track leads and customer negotiations. This system can help you keep track of where you are with each of your deals in process. It can even automate notifying your clients and team members about scheduled meetings.

But this tool can do more than that. This digital system can also become integrated into your business email, social media posts, calendar and texting tool, making communication between you and your clients more seamless. It can also help you monitor your ad and real estate marketing campaigns.

Real Geeks, Pipeliner CRM, HubSpot, and Teamwork CRM are some of the best CRM systems for real estate agents. Take a look at each one to see which features and price points suits your preferences the most.

Real Estate Digital Tools #2: Social Media Management Tool

Real estate businesses have also joined the bandwagon of using social media for business transactions, marketing, and advertising. As a new real estate agent, you may want to make the most out of the business accounts and digital selling tools available to social media users.

There are many different online avenues for you to market, generate leads, and build working relationships with your clients. If you use multiple social media sites, you may have to balance your time between Facebook, Instagram, LinkedIn, and YouTube. Having multiple pages and having to make social media posts in all of them can take up a lot of your time.

Streamline your process and even automate some steps by using a social media management app. With this digital tool, you can automate scheduled social media posts, and post across different social media platforms at the same time.

Social media management tools can even provide you with analytics to help guide your future social media posts. This allows you to get the maximum benefits out of your digital social media marketing strategies.

Make your professional social media platform a free tool to connect with your target audience, generate qualified leads, reach potential customers. and even work with key influencers that can help boost your small business. Real estate marketing can be innovative with the use of social media marketing strategies.

Popular options for real estate agents include Buffer, Hootsuite, Sprout, and Planoly.

Real Estate Digital Tools #3: Virtual Tour Tools

Virtual tours have become the norm in recent years in the real estate industry, and as a new real estate agent, you have to be able to cater to your client’s needs and preferences. Viewing properties remotely makes it easier for clients to see multiple properties without having to travel to each location in person. With this tool, you can use a virtual tour to help your clients narrow down their options before they purchase their dream property.

Another way you can make full use of virtual tours is by uploading them to your own website, to enable potential clients to view certain properties in your roster use the property walkthroughs as a guide on the typical types of luxury residential properties you offer.

Make a video tour part of your real estate marketing tool kit. Stand out in the real estate business with video creation featuring beautiful properties and your own branding.

HomeRover is one platform that real estate agencies prefer for arranging and creating virtual tours, but Facebook Live and Instagram Live can be used as free versions for tours.

Real Estate Digital Tools #4: Paperwork Automation

Real estate agents often deal with a lot of paperwork as purchasing and selling properties requires a lot of legalities that need to be filed. And when you begin to take on more clients as your real estate business grows, the paperwork will pile up.

To prevent your paperwork tasks from becoming unmanageable, make use of digital tools that help automate some of the things you frequently have to do.

Real estate agents love tools that can help lighten the load of administrative tasks. So find a tool that can save digital signatures, archive digital documents, format documents with branding, and even autoreply to emails and customer inquiries.

Popular options for real estate agents include Zapier and IFTTT (If This, Then That).

Real Estate Digital Tools #5: Website Builders

The next tool you should invest in as a new real estate agent is an easy-to-use website builder. Nowadays, people prefer to find additional information online before undertaking a huge purchase such as a real estate property.

As a new agent, you will have to create an online presence that presents you as reliable, trustworthy, and approachable. Of course, you can use social media for that. But creating your own website will help you stand out as a tech savvy and forward thinking professional.

A website for your business is a great place where clients can learn more about you and the services you offer. You can also use your website to highlight past work with clients and show newcomers the results of your work.

You don’t have to learn to code or hire additional professionals to build a website for you. You can easily build a professional website by using website builders. Most of these digital marketing tools will have templates you can customize with your branding, colors, photos, and text. Your real estate website can be the same platform where clients can find your property listings, contact details, and past client testimonies.

Website builders will often have powerful tools powered by artificial intelligence to help you fill your website with content that will stand out online through search engine optimization or comparative marketing analysis. Wix, Squarespace, and Blue Host are three of the most-used website builders that are easy to use and offer multiple price points.

Final Thoughts

As a new real estate professional, it can be challenging to find leads or work with new clients. As someone new to the field, you have to put in the work to establish yourself as a professional that buyers should work with.

This is where the different real estate marketing tools can come in to help you. Real estate marketing tools can help you establish your brand as a professional. And with the right tools, you can set up and all in one platform where buyers can find all the information they need on the same page.

Leveraging real estate marketing tools can help you generate more leads for your real estate agency. It can help you schedule social media posts, give you access to SEO tools, a virtual assistant for your professional team.

Invest in your future career in real estate by taking the time to use the best tools that can assist you in real estate marketing, market reports, and content marketing.

Browse the Brittany website to find more advice on how to grow your real estate career! Find everything you need to become a better luxury real estate professional today.

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