Plan Your Real Estate Social Media Presence with These Tools

If there is something most influential in the virtual space right now, it would be building and growing the social media presence of a brand or an influencer. In the digital world lingo, this is what they call social media marketing. And this is being done by creating social media posts and boosting them to reach a wider audience. This is plausible since wherever virtual space you would try to reach, there is a huge number of social media users that will see your promotions. For the record, online users spend a larger chunk of their time during the entire day checking social media platforms. It is basically a consumer’s habit and so doing social media marketing will always be effective and efficient.

One of the industries that are making the most out of social media marketing right now is the real estate business. This means that real estate agents are working doubly hard to maximize social media marketing given the efficiency of the social media platform to promote their real estate business and grow their network. Moreover, they also combine this social media marketing with the traditional way of marketing such as doing print ads and creating stalls in places where most people go to attract more clients. Indeed, real estate businesses do rely now on free real estate advertising to make it to the top of the real estate market.

On real estate marketing and social media strategy: how to build a social media campaign for real estate professionals?

For starters, the key is to remember two words: relevance and importance. Just as how a network determines the worth of the real estate business that the real estate agent is trying to sell, the same thing is true for how the social media strategy dictates either the success or the failure of real estate marketing. This is where real estate social media planning comes into the picture. Again, the key is to be relevant and important.

Let’s begin with being relevant and important. In order to build a social media campaign as a real estate agent, your biggest strategy is to be able to come up with social media efforts that are relevant to their needs and important enough for them to take about and contact your real estate business. You have to do it this way since what matters in social media accounts is to be trendy until your social media posts reach the target audience. Furthermore, social media posts have to be important which means they should address the needs or at least the preferences of the audience based on their demographics.

As real estate agents, this is how you can do that using the following social media channels:

1. Facebook

Of course, you start with the most popular social media platform and that is Facebook. With Facebook, you can create your own professional page and do the branding based on your creative board. Through Facebook, you can publish stories, my day stories, create an event, and even join various groups to engage with a larger network. Now, the thing with social media channels is that you can do paid social media marketing to boost your public posts. This means that you can select which content you would want to be boosted and Facebook will do its job to promote your posts by making them appear in the news feed of people who are interested in real estate or even local businesses that are similar to real estate. From here, potential clients will appear and visit your page and look at your previous posts.

Furthermore, you can maximize some features on Facebook to promote your real estate brand and listings. By creating an event, for example, you can invite followers to open-house tours and appointments. You can also use Facebook Messenger by setting up frequently asked questions (FAQs) every time a Facebook user clicks the message button on your page. Consider also maximizing the Learn More section when doing public posts so that this specific section would lead to either your real estate business’ contact number or official webpage.

Another way of drawing new and past clients to your Facebook page is by creating videos and posts that are relevant to the stories being published on your clients’ news feeds. This means creating inspirational posts, greeting posts, and funny memes that are related to real estate while maintaining professional branding. You can also do live videos.

2. Instagram

Facebook now is connected with Instagram and so it is essential that your real estate business also has an Instagram page. First of all, you have to know that Instagram is a visual platform. And so, it would be a great help if you constantly post high-quality property photos of the houses and lots you are selling. And just like any other social media platform, Instagram also upgraded its game by allowing users to post 90-second reels which can be a compilation of photos or short videos. You can do this by showing off the houses and lots you are selling. You can also post short open-house tours and short promotional videos or real estate deals. And just like on Facebook, boosting posts can also be done on Instagram. Moreover, another advantage of using Instagram is by boosting your posts by using real estate hashtags so clients can easily track and see your posts.

3. Youtube

It is not only celebrity influencers and video content creators who are doing “vlogging” on Youtube now because even the real estate industry has made its way to Youtube. The thing with Youtube is you can make your content here longer which will help your viewers who prefer watching content than reading long and detailed captions on Facebook or Instagram. By creating a Youtube channel for your real estate business, you can grow your network by not only engaging with online users who prefer video content but at the same time sharing the video links on your other social media channels as well. Through Youtube, you can make complete open-house tours and even educational content for all the matters that your clients would like to know about the properties you are selling. You can also create video contents where you get to share real estate tips and impart real estate knowledge about real estate transactions. Just make sure you do it compellingly and you get a host that is engaging and enthusiastic to avoid having your target audience bored.

4. TikTok

If there is a channel that is constantly keeping a buzz on the internet, it would be TikTok. Known for its short video content which makes it enticing to many online users, TikTok is also a good platform to promote your real estate properties. Start with creating content that will appear on the For You page where most TikTok users find the most interesting content there is. Since TikTok is based on algorithms that are based on the users’ demographics, you want to make sure you use hashtags as well. To make the content more enticing, make sure you also use TikTok audio.

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