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What Is Get to Know Your Customers Day

Get to Know Your Customers Day is one way for businesses to show their appreciation for their loyal customers. It is never easy to maintain a business, and keeping existing customers on getting your products and services is even harder, given the competition that any business may have. By celebrating Get to Know Your Customers Day, not only will you show customer appreciation, but this can also help in driving those repeat purchases that will definitely help your business, which is especially important to small business owners.

Customers love an act of goodwill and something extra from businesses every now and then. These make them feel special and valued by the company that they support. Gone are the days when providing excellent services is enough, because a lot of businesses are already doing just this. Going the extra mile for your clients can turn new customers into loyal customers, so to celebrate Get to Know Your Customers Day should be a priority for companies in helping to ensure business success.

This customer appreciation event is typically celebrated on the third Thursday of January April July and October, but feel free to celebrate it on a day when both the company and the customers feel comfortable, like a holiday, for example. You also do not have to celebrate it for just four days per year, if you feel like the company can do with more.

One thing that will make customers feel special and comfortable is to celebrate customer day in a high end residential property. This will make them feel valued and can boost the company’s reputation. To invite customers to a luxury house, particularly the most beautiful houses in the Philippines, is a great tool to improve customer relationships.

How to Celebrate Get to Know Your Customers Day

There are many ways to build strong customer relationships during such events. These will be different for every company, since different customers have different needs, but the following are the general things that business owners should take note of.

Decide on the Best Venue for Your Event

The best place to celebrate this day will depend on your customers — where they are located, their demographics, their preferences, etc. Make a great impression on your best customers by reserving a premium venue or by inviting a few of them to a luxury house that you own. Luxury real estate will never fail to impress the right people.

Have it decorated, hire some help, and bring out your best Chinaware. Treat this day as if you are meeting some friends. If you think that an in person meet-up is not feasible, then consider having an online event. Just make sure that this will not be a discount version of what could have been a face-to-face event.

One way to spice things up online is to have some performances done by professionals. This will provide your customers with an experience they do not normally get from Zoom meetings. A simple song number, even a pre-recorded one, will do.

Having a social media event is also a great idea, because this eliminates the problem of bringing your customers together in one place. One thing that you can do is to conduct a free lesson, a seminar, or an appreciation session related to your business. Giving your clients the gift of education is a great way to show customer appreciation. Do not forget to hand out printable certificates!

Make Customer Profiles of Your Best Customers

You definitely do not have to get to know every single customer to a personal level, so make sure to invite only your priority customers, or the ones who give your company the most. By doing this, there is a strong chance that these clients will become customers for life, because there is nothing like an exclusive event to make customers feel special.

Getting to know about your best customers beforehand can help you decide about a lot of things related to your event. You will have a better idea about what to do, what to say, what to show them, etc. This will also benefit the company, because customer profiles can give you hints on how to serve your target market better. It can even change your target market and your marketing strategies.

By making customer profiles, you might even get to know that some of your customers can give more than just sales to your company. By being familiar with your customer base, you can even find potential employees, business partners, or even ones who can give you business loans. If you discover, for example, that some of your clients live in a high end residential property, a luxury house, and luxury property Philippines, then you should prioritize that client on your guest list.

Give Nice Freebies

Attending such an event, even if it is only through social media platforms, some customers will be expecting free stuff. Your free gift should be meaningful for it to be appreciated by the recipient, not just a random item that the company wants to get rid off. By knowing your customers well beforehand, you can give them something that will not go to the bin right after the event is finished.

It is important to remember to keep to your company’s brand, so that you do not disappoint. Giving an Instagram-worthy freebie can make your attendees use your freebie in front of others without hesitation or even post about it on their social media pages, which is basically free marketing. Word of mouth can be more powerful than direct mail and other forms of marketing.

Having your customer appreciation event held in luxury property Philippines can make them talk about your event to their friends, who may be converted into customers as well. Make sure to have the celebration in a high end residential property, so you can make a great impression on people. Luxury real estate is something that can do wonders for your customer base, because luxury houses in the Philippines is a sign that business is going great.

Consider a Loyalty Program for the Attendees

Loyalty programs are a great way to keep your customers on getting more and more of your products and services from your store. By doing this, you are providing them with perks, so that trying out stuff from a different brand will become less tempting.

This is another way to give them a feeling of exclusivity, especially if the loyalty program will not be offered to everyone, just the attendees. This will also get clients to be interested in your event, so no need to worry about having actual attendees, if you create a program that is worth the repeat purchase.

Get Your Customers’ Feedback

Get to Know Your Customers Day should not be just a one-time event. As a business owner, you should definitely connect with potential loyal customers whenever you get them, because they are essential to the success of your business. If you are going to have this event multiple times throughout the year, it is important for the attendees to provide feedback, so you can get other ideas on how to orchestrate your next customer engagement event.

Also be creative with your feedback form, in such a way that they will also survey about the clients’ shopping habits, customer experience, pain points, and even products and services they wish to see from your company.

Conclusion

Get to Know Your Customers Day is a great way to show customer appreciation, build better customer relationships, and help ensure customer loyalty. Make sure to do it right, so you can make your clients feel special and come back for more of your products and services.

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